IPL Auctions

In IPL auctions, cricketers were sold and there was a huge hue and cry all over. Right from common man to Balasaaheb Thakare everyone expressed their rage over these auctions.
Our Cricketers are commodities which sell in the market. It was clear from the days when Ganguly first did Coke advertise and then shifted to Pepsi. But the IPL auctions have brought this fact more vividly to the forefront and suddenly everyone realised what is going on.
Accumulating wealth is not a bad thing if it is earned through a correct means. Apparently The cricketers are earning them through their skills and hardwork. But if we go to the root of this money, we will find who are paying this money, the companies or indian consumer.
The companies who have paid such huge sum of money to these players want to promote their brand on the pretext of serving cricket. Though they will enlarge their market presence through it, this costly advertsing will increase the cost of their products/services. This cost will have to be beared by the ordinary consumners.
So cricket will become more popular, but we should remember that we are paying for it, for our national obsession and not BCCI or any sponsor.